hair accessories and jewellery boxes, along with bridal and wedding collections for brides, grooms and guests. The product range is designed around the natural characteristics of cultured freshwater pearls, with designs that incorporate both classic and contemporary styles. Link Pangea supports gift-oriented use cases with curated gift ideas, gift cards and a bespoke service for customised items. The business targets consumers purchasing jewellery for everyday wear, special occasions, weddings and gifting, primarily via internet-based mail order channels.