curtains, and upholstery, as well as car air fresheners in multiple fragrance variants. Laundry Oils also offers home fragrance and cleaning items such as home diffusers, multipurpose cleaners, and floor cleaners that share coordinated scent profiles with the laundry perfumes. Products are presented in different bundle configurations and sizes to support regular household use. The business targets consumers who want scented fabric care and home care solutions purchasable directly via its ecommerce website.