habits and routines. Its consulting work focuses on defining strategy, aligning objectives and key results, improving product operations, and connecting strategy to delivery. The firm implements and configures Aha! Roadmaps and related tooling, including workspace design, portfolio connections, reporting, and user and administrator training. It also supports transformations using frameworks such as OKRs and Scaled Agile, helping teams establish workflows, improve collaboration, and visualise priorities through roadmaps. Services are offered through project engagements and retainers for organisations ranging from high-growth businesses to large technology portfolios.