one-to-one interviews and assessments with senior buyers and enterprise stakeholders. These engagements examine how purchasing decisions are made in practice, including constraints, operational friction, and commercial risks. Kurek Hersi then synthesizes buyer input to deliver decision-focused insights that support leadership teams such as CMOs, founders, and heads of growth. Its work is structured in defined phases from diagnostic and discovery through buyer sourcing, market validation, and strategic synthesis. The outcome is guidance that helps clients commit resources to commercially grounded initiatives and deprioritize weaker options.