certified factual market data, including radio airplay, digital streaming, record sales, and internet popularity charts. By relying on these statistics, it selects winners in categories such as Artist of the Year, Radio Hit of the Year, Album of the Year, and Lifetime Achievement. Kuldne Plaat also collaborates with media partners and venues to deliver the gala as a live event and television or online broadcast. Its activities focus on highlighting commercially successful pop music authors, performers, producers, and labels in Estonia.