Company Performance Metrics
Kelleco operates an online marketplace that connects small businesses and independent sellers with consumers seeking vegan, vegetarian, and sustainably sourced products. The platform hosts categories such as groceries, food and drink, clothing, accessories, home, garden, lifestyle, and health items, all subject to ethical and sustainability
requirements. Sellers use Kelleco to create digital storefronts, list products, and manage orders through a dedicated online portal. Kelleco applies a commission on each sale instead of charging monthly subscription fees and allocates part of this commission to registered charities selected by individual sellers. Buyers use the site to browse, purchase, and receive goods directly from UK-based merchants under a common framework of eco-conscious and ethical trading guidelines.