Total Equity Funding
$43.5M in 2 Rounds from 6 Investors
Most Recent Funding
$3.5M Venture on September 25, 2015
Moscow, Moscow City
ivi.ru is a Russian online video streaming service that offers legal, license-length content.
Internet, Video Streaming, Video

Company Details

February 1, 2010
7 000 000
51 - 100 | 2 in Crunchbase

ivi.ru is Russia's first free video service to offer legal, license-length content. The project was launched on February 26, 2010 with the participation of Digital Access, which deals with the operational control ivi.ru , in particular the acquisition of content and selling advertising on the site. The site quickly caused a wide resonance in the media and blogs, in particular newspapers wrote about him Kommersant and Vedomosti , left plot by Russia TV Channel 2. In just the first day of the project, ivi.ru was visited by more than 180,000 people without advertising, making it the most successful launch in the history of the Russian Internet.

On July 22, 2010 launched the official application ivi.ru social networks VKontakte and [email protected] This was a significant precedent for the Russian market for legal video.

On October 4, 2010 Digital Access announced the signing of transactions for the purchase of music videos from all over the "big four" record companies - for Russia, it was another precedent, initiated by the company. Before on ivi.ru were several thousand clips, but after signing deals with these major players, all the clips have been moved to a separate project, music.ivi.ru .

To date ivi.ru is most popular among similar services, the monthly audience of the project was up in August 2011 to more than 11 million people. According to the TNS Web Index for August 2011 ivi.ru is in the top 20 sites Runet and has a leading position to reach an audience of similar services.

Due to licensing restrictions the site's content is broadcast only in Russia, more than 95% of the audience are in Russia. A catalog of all the projects ivi.ru more than 25,000 pieces of content from about 100 owners a total of more than 15 000 hours - more than two years of continuous day and night viewing.

Funding Rounds (2) - $43.5M

DateAmount / RoundValuationLead InvestorInvestors
Sep, 2015$3.5M / Venture1
Sep, 2012$40M / Series D5

Current Team (2)


Competitors (3)

  • Hulu is an online video service offering hit shows, movies and documentaries through its website, Hulu.com, and other destination sites.
  • Rutube is a Russian internet site that streams and distributes video content made by individuals and companies.
  • YouTube, a video-sharing platform, allows users to upload, view and share videos, including movie and music clips and amateur content.

Offices/Locations (1)

  • Office

    Moscow, Moscow City

    Russian Federation

Images (1)


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