Information Resources, Inc. is a market research company. It provides market and shopper information, predictive analysis, and foresight services.
Information Resources offers market, consumer, and shopper intelligence services; retail tracking information services; online and offline marketing ROI strategy and effectiveness solutions; predictive analytics and modeling services; enterprise class business intelligence software platforms and solutions; pricing, trade promotion, and brand portfolio maximization solutions; and store level and merchandising insights.
The company’s solutions include market tracking information and insights; a suite of software solutions and services that enable consumer packaged goods (CPG) and retail companies to plan, optimize, and manage front office processes such as trade management, merchandising, shopper marketing, and in-store execution to deliver superior financial results; strategic advisory services in sales and marketing for c-level management within the CPG and retail industries; and sales information for the perishable departments in supermarkets.
Information Resources serves CPG manufacturers, retail industries, and over-the-counter healthcare industries. It also serves the financial community and marketing agencies in the United States and internationally. It has offices in Atlanta, Georgia; Bentonville, Arizona; Cincinnati, Ohio; Fairfield, New Jersey; Fort Washington, Pennsylvania; Los Angeles and San Francisco, California; Norwalk, Connecticut; Richmond, Virginia; San Juan, Puerto Rico; and Winston-Salem, North Carolina.
Founded in 1979, Information Resources is headquartered in Chicago, Illinois.