for digital health products. Inchoatus advises on NHS market entry strategy, including identifying appropriate trusts, ICBs, and procurement channels. It provides support with procurement frameworks and tenders such as G-Cloud, dynamic purchasing systems, and direct award routes. The company also offers data and digital strategy guidance, helping clients define, govern, and present data to commissioners, procurement teams, and investors. In addition, Inchoatus supports impact and evidence framing to present clinical and operational outcomes in formats that align with NHS decision-making.