Company Performance Metrics
- Paul Masters: COO
- Natalie Fahey: Head Of Marketing
In The Style is a trend-led, fast growing fashion e-tailer that offers trend led fashion at reasonable prices. Its popularity has been driven, in part, by the business’ royalty-based collaborations with celebrities and fashion influencers including E4’s Binky Felstead, MTV’s Charlotte Crosby and ITVBe’s Billie Faiers along with one of the UK’s
leading fashion bloggers Sarah Ashcroft.
The Manchester-based business has a social-first marketing strategy that has seen it build strong brand awareness with over 1.4 million direct followers on social media, alongside a wider social media reach of almost 20m via its celebrity collaborators.
In The Style aims to redefine ‘fast fashion’, empowering women to feel good about themselves and how they look - to have the confidence to take on the world. It was founded by Adam Frisby in 2013 and is based in Manchester, UK.
