Company Performance Metrics
Haniyaz Collection is an online boutique that sells women’s and children’s traditional and contemporary South Asian clothing. The company focuses on ready-to-wear and semi-formal ensembles such as shalwar kameez sets, maxis, sharara and gharara suits, and coordinated mother-daughter outfits. Its collections include casual wear, formal and partywear
lines, seasonal drops, and pre-order designs. Garments are produced in fabrics such as chiffon, organza, velvet, lawn, linen, and marina, often featuring embroidery, beadwork, sequins, and stone embellishments. Customers browse and purchase through the ecommerce website, with domestic and international shipping offered via postal courier services. The brand also uses social media to showcase outfits, highlight new collections, and interact with customers.