Company Performance Metrics
Gym! operates a chain of self-service fitness clubs that focuses on autonomous access via digital memberships. The company offers 24/7 entry to its gyms through a customer portal and mobile app that manage subscriptions, payments, and personal QR codes. Its membership options include ongoing lifestyle contracts, annual pre-paid plans, short
trial passes, and one-time visits. Gym! facilities provide strength, functional, and cardio training areas equipped for independent workouts. Certified personal trainers offer one-to-one training services inside the clubs under separate agreements with clients. The company also develops and uses software for gym management, work order handling, and a customer service chatbot, supported by business analytics tools. Gym! is structured as a subsidiary of My Fitness AS.