the creator and editor-in-chief, is explicitly not a registered nutritionist, and the content is sourced from Brazil's official food composition tables TACO (UNICAMP) and TBCA (USP). International nutrition apps treat feijão as "black beans," measure portions in American cups, and miss Brazilian staples like pão de queijo, tapioca, paçoca, and açaí. Guia da Nutri was built from zero for the Brazilian kitchen.

The app's core feature is computer-vision meal analysis: users photograph a plate, a multimodal vision model fine-tuned on Brazilian cuisine identifies the dish, and the result is cross-referenced with TACO/TBCA to calculate calories, protein, fat, and carbs. Home-style Brazilian portions (concha, colher de sopa, escumadeira, fatia) are the native unit — not American cups.

Business model: freemium. Free tier includes 5 AI analyses per month plus unlimited manual search across 3,000+ foods; Premium costs R$ 19.90/month or R$ 149/year and unlocks unlimited AI analysis, full history, CSV export, and personalized contextual suggestions. The first 100 waitlist members are Founding Members at R$ 99/year for two years.

Brazilian market: ~215 million pt-BR speakers underserved by English-first nutrition products.