internet-connected cameras and footage captured by drones, giving urban planners and authorities access to new data sources with which to take data-driven decisions. Our vision is for our cloud based and privacy preserving data pipeline to become the backbone for the collection and processing of mobility data around the world. Our software can automatically handle all types of mobility and has a special focus on active mobility such as the safety of pedestrians and cyclists. It is already being used in Europe to understand the movement of vehicles and pedestrians, identify congestion, and measure the impact of transportation network upgrades and policies. We are planning to expand to the MENA and North American markets in the near future. Working together with leading academics in the field, we are presently in the process of extending our data pipeline to allow for predictive and rerouting analysis in case of disturbances to the infrastructure, such as road closures or sudden increases in traffic influx. We seek to grow both vertically, providing a solution that seamlessly connects infrastructure to smart vehicles to help reach zero road deaths, and horizontally, applying our technologies to specific markets such as security of controlled-access areas or monitoring of smart parks. Greenroads has been highly successful in attracting competitive European Union grant funding. This has helped us bootstrap our start-up and finish our MVP. The resulting product is being made commercially available to prospective clients internationally. The European Commission has recently labelled Greenroads as a ‘key innovator’ on its Innovation Radar. We won best pitch in the EIT’s Urban Mobility Investment Readiness Accelerator Programme, and last year won both Startup of the Year and Green Transport Initiative awards from the Malta Chamber of SMEs. The company is currently raising its first round of capital and is one of the portfolio companies of the European Institute of Innovation & Technology (EIT).