Company Performance Metrics
- Boon Jun Aw: Co-Founder & CTO
- Yu Yan Tan: Co-Founder
Gowaaa creates augmented reality experiences for brands across social platforms and the web. The company designs and develops Instagram, TikTok, and Snapchat effects, WebAR microsites, and interactive 3D content for campaigns and events. Services include concept development, effect scripting, 3D modeling, animation, sound integration, and quality
assurance using tools such as Spark AR, Effect House, Lens Studio, and WebAR frameworks. Offerings cover gamified filters, world and face effects, virtual try-on demos, product visualization, and camera-based mini-games that encourage user participation. Gowaaa also supports asset optimization, UI/UX for AR flows, documentation, and performance reporting to help teams ship and iterate effects. Deliverables range from single filters to multi-effect campaigns produced in collaboration with marketing teams and creative agencies.