Company Performance Metrics
Global Advertising Network operates an advertising network that connects advertisers and publishers to run performance and brand campaigns across web and mobile. The company offers media planning, campaign setup, trafficking, optimization, and reporting across formats such as display, video, native, and in‑app. Buying models include CPI, CPA, CPL,
and CPM with audience targeting, frequency capping, and creative delivery. Tracking and attribution use links and pixels to measure installs, leads, and sales, while dashboards present pacing and spend. Partner management covers publisher onboarding, placement coordination, and compliance to reduce invalid traffic. Typical use cases include user acquisition, lead generation, e‑commerce promotion, and awareness campaigns.
