Company Performance Metrics
GKR TRADE distributes, markets, and retails premium functional food and beverage brands. The company focuses on fast-moving consumer goods, emphasizing functional and health-oriented products such as beverages, protein snacks, confectionery, and other foods. It represents and supplies international brands including Vitamin Well, NOCCO, Barebells,
Captain Kombucha, True Gum, Pändy, and Fruuti. GKR TRADE provides wholesale distribution across retail, convenience, and HoReCa channels, supported by warehousing and multi-temperature logistics. Its services also include a dedicated sales organization with merchandisers and supervisors to manage in-store execution and customer relationships. An in-house marketing and social media team plans and carries out product activations and brand campaigns. The company further supports consumer access to its portfolio through an online retail channel under the GKR Brands name.
