Company Performance Metrics
SENA Canada provides brokerage, distribution, and merchandising services for consumer goods brands across multiple retail channels. The company acts as a commercial representative for manufacturers, managing sales relationships and brand positioning with grocery chains, pharmacies, mass merchandisers, and independent retailers. Its domestic
distribution services cover purchasing, invoicing, warehousing, and delivery from supplier locations to retail networks. SENA Canada also manages import and export distribution, coordinating customs, transport, taxes, insurance, and the flow of goods from international points of origin to local warehouses. In addition, it offers merchandising and marketing support, including store layout coordination, flyer and circular planning, booking sheet administration, planogram execution, and in-store promotions. These services are intended for suppliers seeking to expand or optimize their presence in the Canadian retail market and to streamline logistics and sales operations through a single intermediary partner.
