Company Performance Metrics
Generation Pop develops tech-enabled print solutions that connect physical cards to digital destinations. The company designs and produces NFC ShowCards, which combine near field communication chips, QR codes, and printed URLs to direct users to specific web pages, social profiles, or campaign content. Its web-to-print platform supports variable
data printing and ultra-short print runs, enabling customized cards and campaigns for different customer segments and use cases. Generation Pop offers ShowCard formats for loyalty schemes, fundraising, events, floristry gift cards, restaurant fortune cookie cards, and out-of-home advertising. Its services are intended for retailers, hospitality operators, independent businesses, publishers, and brands that want to capture feedback, drive reviews, increase online engagement, or deliver personalized digital messages through printed media. The company also operates the gpop.link redirect and tracking infrastructure that routes each ShowCard activation while limiting personal data collection.
