from established sports and golf brands such as Nike, Adidas, Ping, Callaway, Mizuno, Titleist, and others. Generation Mulligan organizes products into themed collections, including brand-specific lines, tournament memorabilia, and event-based collections like Ryder Cup and major championships. It also offers a sell-to-us service that allows customers to exchange golf clothing for cash, supporting a circular approach to apparel resale. The business targets golfers, vintage clothing enthusiasts, and collectors seeking retro golf aesthetics and second-hand sportswear.