Company Performance Metrics
Forj Creative Brands is a creative product company that designs, develops, and owns consumer brands. The company focuses on taking ideas from early concept through to finished, market-ready products, managing product design, sourcing, packaging, and brand development in-house. Its primary line of business is the pet supply sector, where it creates
durable pet toys that combine mechanical function, behavioural play stimulation, and responsible design principles. Forj Creative Brands operates brand portfolios such as Holly & Moss and Pojjee, each with its own identity and pet product focus. The company works directly with manufacturing partners and suppliers to maintain consistent standards for materials, durability, and production across its ranges. Its products are intended for pet owners seeking thoughtfully designed toys made from selected materials, including natural fibres and natural rubber.
