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Fanatics Foundation™ is a 501(c)(3) organization with a mission to create positive and lasting change across the global communities where fans work, live, and play through a commitment of time and strategic philanthropic engagements. Founded in 2022, the Foundation’s Board of Directors includes Michael Rubin, the Founder and CEO of Fanatics. The
Foundation reflects Rubin’s long-standing belief that business can be a force for good, expand opportunity, support communities in need, and use the unifying power of sports to create meaningful social impact.
By leveraging the reach of a global sports platform and the collective energy of partners across professional and collegiate sports leagues, teams, and athletes, Fanatics Foundation works to make a meaningful difference in people’s lives—today and for the long term. The Foundation advances causes through work with non-profit organizations that fall within four strategic pillars: community, IDEA/social justice, relief and aid, and sustainability. As of 2023, Fanatics Foundation is the official sports partner for Make-A-Wish, granting more than 400 sports-related wishes each year.