Foundation reflects Rubin’s long-standing belief that business can be a force for good, expand opportunity, support communities in need, and use the unifying power of sports to create meaningful social impact.

By leveraging the reach of a global sports platform and the collective energy of partners across professional and collegiate sports leagues, teams, and athletes, Fanatics Foundation works to make a meaningful difference in people’s lives—today and for the long term. The Foundation advances causes through work with non-profit organizations that fall within four strategic pillars: community, IDEA/social justice, relief and aid, and sustainability. As of 2023, Fanatics Foundation is the official sports partner for Make-A-Wish, granting more than 400 sports-related wishes each year.