foundations, including Google Analytics 4, Google Tag Manager, and consent workflows, to support dependable marketing and product measurement. Etterby Analytics develops semantic layers, KPI frameworks, and self-service BI dashboards using platforms like ThoughtSpot, Power BI, Superset, and Hex. It also runs experimentation, forecasting, and applied machine learning engagements that cover fraud detection, pricing experimentation, and lifecycle modelling. Across these services, the consultancy focuses on delivering production-ready pipelines, analytics assets, and enablement so internal teams can operate and extend their own data and decision workflows.