Company Performance Metrics
Ethos Metrics provides pay-per-click advertising management and consulting for businesses that use paid search and paid social channels. The company plans, builds, and optimises campaigns on Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads and other major platforms, with a focus on lead generation and ecommerce performance. Ethos Metrics also
implements conversion tracking and analytics using tools such as Google Analytics and Google Tag Manager so clients can understand the return on their advertising spend. Its account managers handle day-to-day campaign changes, reporting and budget adjustments in partnership with in-house marketing teams. Typical clients include B2B and B2C organisations that want external management of their advertising accounts rather than full-service web or SEO support.
