Company Performance Metrics
Ethnic Roots offers home and lifestyle products through e-commerce, mail order, marketplace storefronts, and stalls. The company focuses on all-natural handcrafted candles made with organic soy wax and South Asian inspired fragrance profiles. Its candle range includes container candles, wax melts, healing candles and wax tablets, designed for home
fragrance and personal rituals. Ethnic Roots also offers eco-friendly home decor items such as metallic hammered trays, bowls, tealight holders and other serveware pieces for everyday use and gifting. Bath and body items complement the core range with South Asian influenced personal care products. The business emphasizes non-toxic, biodegradable materials and reusable containers across its product lines.
