- Acquired by PeopleBrowsr on September 10, 2015
- Total Equity Funding
- $1.4M in 2 Rounds from 7 Investors
- Edmonton, Alberta
- Empire Avenue is a stock market simulation social network game that allows users to buy and sell shares of people and websites.
- Duleepa Wijayawardhana, Dups Wijayawardhana, Niall Brown, Michael Mannion
- Stock Exchanges, Social Media, Advertising, Advertising Platforms
Empire Avenue allows individuals and businesses to measure and benefit from their online influence across blogs and social networks like Facebook, Twitter, Flickr and more.
The site empowers individuals to turn the value of their online contributions into real revenue by plugging into an advertising platform focused on delivering highly relevant and targeted ads.
Anyone registered on Empire Avenue can buy and sell virtual shares in anyone else on the site for free. A person's influence score is their share price on Empire Avenue, which is calculated using share-trading activity on the site, as well as the Influencerâ€™s offsite contributions to their own blogs, websites or social-media networks.
An Influencerâ€™s shareholders can rate those contributions, rewarding quality content and providing additional metrics to be used to increase or decrease stock prices. Shareholders, meanwhile, are rewarded in virtual currency for the successes and activity of their investments.
Funding Rounds (2) - $1.4MUpdate
|Sep 10, 2015||Venture Beat - PeopleBrowsr buys Empire Avenue to build a better social influence analytics tool|
|May 20, 2015||The Next Web - The Next Web|
|Aug 16, 2014||Tech Cocktail - Empire Avenue Raises $1.2 Million To Expand Social Media Stock Market With Rewards|
|Mar 13, 2014||Venture Beat - Why one studio is still plugging away on new Facebook games|
|Dec 13, 2013||Venture Beat - Empire Avenue gives virtual rewards for its social network butterflies (exclusive)|
|Jun 13, 2013||Venture Beat - Startups from around the world take on America at Plug and Play Expo 2013|
|Apr 18, 2013||The Next Web - Robinhood Launches As iOS App To Let Anyone Play The Stock Market|
|Aug 22, 2012||Tech Vibes - Empire Avenue Team Takes on Video Games with GamrCred|
14032 23rd Avenue
Edmonton, Alberta T6R 3L6