Total Equity Funding
$3.88M in 3 Rounds from 5 Investors
Most Recent Funding
Series B on September 17, 2012 / Undisclosed Amount
Somerville, Massachusetts
The Grommet is a product launch platform that finds unique, undiscovered products and helps them succeed.

Company Details


The most innovative, exciting products—and the people behind them—deserve a voice. That’s where you and The Grommet come in.

The Grommet is your online shop for discovering independent Makers, inventors, and entrepreneurs. Every weekday we reveal innovative new products and give you the full story behind them.

Led by Co-founder & CEO Jules Pieri, The Grommet is reshaping the way people launch, discover, share, influence, and buy products online. Our mission is rooted in Citizen Commerce®, where each of us exercises economic clout by supporting businesses whose values reflect our own—like sustainability, underrepresented entrepreneurs, or products Made in The USA.

Since 2008, The Grommet has launched more than 2,000 products (or "Grommets") in 16 categories. Through our selection and storytelling we spotlight products for our community of more than 2.7 million supporters in the U.S. Only 3% of the products reviewed by our Discovery Team are selected for launch. As of April 2016, The Grommet has purchased more than $40 million worth of inventory from our Makers.

Many of the products we’ve launched have gone on to great success. Some have even become household names, like Bananagrams, Bondic, Cuppow, FitBit, GoldieBlox, IdeaPaint, Mrs. Meyer’s Clean Day, OtterBox, Plumen, PocketMonkey, SodaStream, Sugru, PocketMonkey, and Yogibo, among others.

In 2014, at the first-ever White House Maker Faire, The Grommet Wholesale was launched to help Makers distribute their products direct to Main Street Retailers and national chains. As of April 2016, more than 1,000 products are available to 6,500 retailers.

Read more: http://www.crunchbase.com/company/daily-grommet#ixzz2mVsYUEg2 Follow us: @crunchbase on Twitter | crunchbase on Facebook

Funding Rounds (5) - $5.71M

DateAmount / RoundValuationLead InvestorInvestors
Sep, 2012undisclosed amount / Series B1
Sep, 2011$882.53k / Debt Financing0
Feb, 2011$950k / Debt Financing0
Jan, 2011$475.49k / Venture0
Apr, 2010$3.4M / Series A4

Current Team (2)


Offices/Locations (1)

  • Office

    87 Elmwood St

    Somerville, Massachusetts 02144

    United States

Past Team (1)


Images (1)


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