bait alongside groundbaits, pellets and other packaged bait products for various fisheries and species. Capital Angling also offers angling-focused clothing and footwear, including the Hippopotachunk clothing range aligned to fishing lifestyles. Its operations include warehouse-based fulfilment for prompt delivery, click and collect services and support for group competition companies. The business produces free educational and entertainment content via its media team and YouTube channel to support anglers’ skills and product knowledge.