software as a medical device, and digital therapeutics. Its teams apply user-centred engineering, real-world data, design controls, and clinical evidence to support product design from concept and feasibility through launch and life cycle management. Cambridge Matrix also conducts qualitative, quantitative, and mixed-methods research, including literature reviews, evidence syntheses, concept elicitation, and market landscape assessments. In addition, it offers coaching and advisory services to help organisations structure innovation programmes and implementation frameworks in healthcare and related sectors.