Company Performance Metrics
Daina Middleton: Chief Executive OfficerPast Role: X (formerly Twitter), Head of Global Business Marketing- John Flores: CXOPast Role: Britelite Immersive, CEO
Britelite Immersive is a creative technology company that builds immersive and interactive experiences for clients who are looking to create transformative engagements with customers. Britelite tech has powered experiences for some of the world’s most innovative brands and pioneered the art of digital interaction through physical, virtual, and
online content experiences. We’re industry leaders who’ve revolutionized digital media within customer experience centers, retail environments, healthcare facilities, entertainment venues, and branded web & mobile properties.
Britelite's proprietary software platform 'Litehouse' automates the production, distribution, management, measurement and optimization of high impact content experiences. It equips cross-functional teams with the tools needed to seamlessly develop, deploy and monitor brand media and messaging across any physical, digital or virtual environment. Litehouse leverages intelligent systems, automation, and spatial awareness to drive personalized content to customers at the right time, at the right place, and on the right device.