44
Growth Score
pts
Heat Score
3 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics.
Robert Passikoff: Founder and President
About the Company
Brand Keys specializes in customer loyalty, providing brand-equity measures that accurately predict future consumer behavior. These measures enable companies to anticipate every shift in a rapidly changing marketplace and to better engage customers.The Brand Keys model is a fusion of the emotional and rational aspects of the consumer's
decision making process. This is a critical distinction, as most research methodologies have been "retro-fitted" to accommodate the increasing role of emotion in how consumers approach brands. The Brand Keys methodology was built from the ground up with emotion as a core aspect of evaluation.
