imaginative playsets intended for long-term use and memory value. Bobby Rabbit also develops themed room collections under its Bedtime Stories concept, combining bedding, rugs, lighting, wall stickers, and prints into coordinated bedroom and nursery schemes. The company sells directly to consumers through its ecommerce website and complements its products with design inspiration and decor advice content. It works with selected European and children’s lifestyle brands to distribute a curated range of products under a unified shopping experience.