Company Performance Metrics
Blu Retail Group is a tech-driven online retailer that focuses on digital and mail-order sales of consumer goods across lifestyle, home, and family categories. The company operates an e-commerce platform offering baby strollers and prams, car seats, and related baby gear alongside a wide range of home furniture such as beds, armchairs, bedroom
sets, dining tables, and carpets. Its assortment extends to bathroom fixtures including bathtubs and shower enclosures, indoor climate products like gas fireplaces, and fitness equipment such as treadmills, home gyms, and exercise bikes. Blu Retail Group also markets complete kitchen sets, massage chairs, greenhouses, and watches for men and women. Customers browse, configure, and purchase products online, with items delivered via its logistics network. The business emphasizes direct-to-consumer distribution of mainly European-made products and supports its range with accessories and complementary components for home and family use.