Overview

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Total Equity Funding
$24.98M in 4 Rounds from 7 Investors
Most Recent Funding
$12.1M Series B on August 28, 2013
Headquarters:
Chicago, IL
Description:
Belly is the leading loyalty program & marketing solution that helps businesses enhance digital connections to strengthen customer loyalty.
Founders:
Categories:
Android, Loyalty Programs, Advertising, Small and Medium Businesses, Mobile
Website:
http://www.bellycard.com
Social:

Company Details

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Belly is a platform-first loyalty technology company enabling businesses of all sizes to create digital connections that strengthen customer loyalty. Founded in 2011, Belly’s off-the-shelf solution for small businesses is used by 8,500+ businesses and 7M+ consumers in the United States and Canada. In 2016, the company introduced its solution for enterprise retailers and brands, BLUE by Belly; a configurable omni-channel platform for the world’s largest brands. Belly is headquartered in Chicago, Illinois and received funding from Andreessen Horowitz, Lightbank, NEA, DAG Ventures, Cisco, and 7-Ventures, LLC (a subsidiary of 7-Eleven, Inc.).

Funding Rounds (4) - $24.98M

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DateAmount / RoundValuationLead InvestorInvestors
Aug, 2013$12.1M / Series B6
May, 2012$10M / Series B1
Jan, 2012$2.5M / Series A2
Aug, 2011$375k / Seed1

Current Team (5)

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Board Members and Advisors (2)

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Competitors (11)

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  • FiveStars is the rewards program for small businesses that’s proven to bring customers back more often.
  • Flocktag is a marketing tool that analyzes transactions and uses it to widen the local customer base of businesses.
  • flok connects merchants and their customers, powering lasting and rewarding relationships.
  • Front Flip offers a mobile engagement and loyalty marketing program through promotions, customer analytics and targeted mobile campaigns.
  • iDeal Card is a customer loyalty program that offers rewards from multiple merchants.
  • LevelUp is an American mobile payment platform that lets users accept mobile payments and engage with customers through loyalty programs.
  • LocalBonus allows consumers to earn cashback rewards from local merchants using their existing credit and debit cards.
  • Perka offers a subscription-based platform of in-store technology for local small businesses to interact with their regular customers.

Customers (1)

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  • 7-Eleven is a convenience retailer store with retails of food and beverage.

Offices/Locations (3)

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  • Office

    600 W Chicago St

    Chicago, IL 60654

    USA

  • Headquarters

    600 west chicago Suite 290

    Chicago, IL 60654

    USA

  • Headquarters

    600 W Chicago Ave

    Chicago, IL 60654

    USA

Past Team (19)

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Images (5)

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