BeautyArmy is an online marketing platform for product manufacturers. It distributes products across different consumer groups (A/B test) and provides recommendations about where the company should spend their marketing dollars. Clients include Proctor & Gamble and Unilever. BeautyArmy has been featured on the Today Show, TIME Magazine, and almost every Hearst Media and Conde Nast publication.
The online beauty and personal care market is a $6B industry (USA, 2012 total revenues) and is growing at a rate of 35%. The buying process is online for these products is dismal and consumers waste significant time and money buying the wrong products.
BeautyArmy expanded its recommendation platform to a full-size e-commerce shop in January of 2014 and saw incredible metrics:
- 26% of users who get recommended a product, add that product to their cart
- 33% of users who use our service, use it again
- 100% month/month growth
The recommendation platform was built in-house to be turn key for retailers to use to increase their revenues.
The team is comprised of dedicated talent from: MIT, NASA, Pepsi, Estee Lauder and Sephora.
Board Members and Advisors (3)Update
|Aug 29, 2014||TechInAsia - This beauty app lets you try out as many exotic makeup kits as you fancy before you buy one|
1335 Columbus Ave
San Francisco, CA 94123