Company Performance Metrics
BASELAND IMPORT imports and distributes Bloovs performance eyewear and related gear for the North American market. The company operates Bloovs Eyewear Canada as its primary storefront, offering sport sunglasses, casual active lifestyle sunglasses, prescription optical frames, and technical winter goggles. Its catalog centers on eyewear engineered
in Europe, featuring lightweight TR90 frames, polycarbonate lenses, and coatings that provide impact resistance and full UVA and UVB filtration. Many models incorporate floating or half-frame designs, wraparound coverage, hydrophobic treatments, and upper-frame ventilation to reduce fogging during intensive activity. BASELAND IMPORT serves endurance and outdoor use cases such as running, triathlon, cycling, trail sports, driving, and winter sports. It sells directly to consumers through ecommerce and functions as an official distribution channel for the Bloovs brand.
