sunglasses, barefoot-style shoes, waterproof gloves and socks, running socks, running belts, and endurance hydration mixes. The Back River Group serves both large retail chains and independent specialty stores, coordinating sales efforts through a network of regional sales agencies and account managers. It provides brand onboarding, merchandising support, and ongoing business-to-business account management. The company also oversees domestic warehousing and fulfillment for its represented brands to support consistent product availability for Canadian retailers.