Company Performance Metrics
Awendra is a direct-to-consumer health and wellness company that focuses on nutritional support for women experiencing perimenopause, menopause, and post-menopause. The company operates through a digital commerce platform that offers science-backed supplements tailored to midlife hormonal transitions. Its primary product, Mind & Motion, is a
daily powdered drink mix formulated without stimulants or hormones for women aged 35 and older. The formulation uses ingredients such as Creatine HCL, Lion's Mane, Bacopa, Curcumin, L-Carnitine, digestive enzymes, probiotics, and Omega-3s. These ingredients are intended to support focus, motivation, memory, steady energy, metabolic performance, digestive comfort, and emotional balance. Awendra targets women seeking structured, everyday nutritional support for the physical and psychological shifts associated with midlife.