shampoos, conditioners, paw balms, detanglers, and dog bath bombs formulated from plant-based ingredients. Aurora Paws provides grain-free and natural treats, pet-safe candles, and a range of dog wear such as collars, harnesses, leads, blankets, and travel roll mats. Its products are available direct to consumers and through wholesale and trade channels for retailers, cafés, and pet boutiques. The brand positions its range around reduced plastic use, recycled packaging, and environmentally conscious materials for everyday dog care and play.