footfall into targeted outlets and trigger validated transactions linked to specific promotions. It supports multiple activation formats, including discounted or free product trials, loyalty and reward mechanics, scan-and-win participation, reactive triggers, scarcity-led offers, and gamified experiences. Real-time tracking and reporting give brands insight into when and where consumers engage with campaigns and how those activities influence sales. The service is designed to help marketing teams structure scalable, data-driven campaigns that focus spend on measurable conversions and ongoing customer engagement across retail channels.