Company Performance Metrics
Asset Guide is a financial intermediary that operates under the trading names Guide Financial Services and Guide Mortgages. The company offers mortgage finance and brokerage services across mainstream and specialist lending channels. Its services cover residential mortgages for first-time buyers, home movers, and existing homeowners, as well as
specialist property finance such as buy-to-let, commercial lending, expat mortgages, bridging loans, and development finance. Asset Guide also provides protection planning, advising on life insurance, critical illness cover, and income protection products. In addition, the company supports clients with will writing and estate planning, helping coordinate legacy and estate preservation arrangements. It serves a range of client types including individual borrowers, landlords, property investors, and commercial entities seeking structured lending and related financial protection solutions.
