Company Performance Metrics
- Jeffrey Boutilier: Founder, President and Chief StrategistPast Role: Paradigm Consulting Group, Director, Business Consulting Service
Ascent Strategy is a customer experience design and technology studio headquartered in Regina, Saskatchewan, with an office in Vancouver, British Columbia. Founded in 2013, the company works with organizations in regulated and member-driven industries — including cooperatives, agricultural technology, pension administration, and specialty insurance
— to design and deliver digital products, platforms, and customer experiences.
The studio's capabilities span four disciplines: growth and product strategy, customer experience design, brand identity and go-to-market positioning, and technology enablement including custom platform development, data architecture, and AI-enabled workflows. Ascent works end-to-end from strategic discovery through working digital products, partnering with clients who are navigating complex stakeholder environments, sensitive data requirements, and multi-channel customer relationships. Notable engagements include the design of a unified mobile platform serving two million cooperative members across Western Canada, product strategy and platform architecture for an agricultural insurance provider, and brand identity and launch positioning for an AI-powered agricultural technology venture.