structures. Its SEO services cover technical audits, onsite content planning, keyword research, traffic analysis and ongoing performance reporting. Ascendancy Digital also plans and manages PPC campaigns, from keyword and competitor research to continual optimisation and budget management across platforms such as Google and Bing. Additional services include link-building through blogger outreach and digital PR, as well as social media activity across major networks and email campaigns for customer acquisition and retention. These services are aimed at businesses that want to increase online visibility, leads and sales through coordinated digital channels.