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Acquired by 
Total Funding Amount $18.6M
Apptimize lets mobile teams increase revenue and engagement by iterating faster and smarter.
Categories  A/B Testing, Analytics, Enterprise Software, MobileHeadquarters Regions  San Francisco Bay Area, West Coast, Western USFounded Date 2013Founders  Jeremy Orlow, Nancy HuaOperating Status ActiveFunding Status M&ALast Funding Type UndisclosedNumber of Employees 11-50Legal Name Apptimize, Inc.
IPO Status PrivateCompany Type For Profit
Website Facebook  View on Facebook LinkedIn  View on LinkedIn Twitter  View on Twitter Contact Email

Apptimize lets mobile teams increase revenue and engagement by iterating faster and smarter. Our mission is to enable you to optimize, deploy, and manage the features and UX of your native iOS and Android apps in real-time through instant updates, A/B testing, feature flags, and analytics. We work with top apps like the Wall Street Journal, Western Union, Flipagram, HotelTonight, Nokia, and Trulia.

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Lists Featuring This Company

Enterprise Software Companies that Exited
3,132 Number of Organizations ● $82.4B Total Funding Amount ● 8,110 Number of Investors
Mobile Companies (Top 10K)
9,889 Number of Organizations ● $227.8B Total Funding Amount ● 24,693 Number of Investors
Western US Mobile Acquired Companies
891 Number of Organizations ● $21.8B Total Funding Amount ● 3,411 Number of Investors
Beenos Partners Portfolio Companies
31 Number of Organizations ● $3.6B Total Funding Amount ● 389 Number of Investors

M&A Details

Apptimize was acquired by Airship on Aug 27, 2019.
Transaction Name 
Apptimize acquired by Airship
Acquired by 
Announced Date Aug 27, 2019

Funding Rounds

Number of Funding Rounds 6
Total Funding Amount $18.6M
Apptimize has raised a total of $18.6M in funding over 6 rounds. Their latest funding was raised on Oct 18, 2018 from a Undisclosed round.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Oct 18, 2018
Funding Round - Apptimize
1 Jonathan Abrams
Aug 2, 2016
Series B - Apptimize
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$12.4M U.S. Venture Partners (USVP)
Feb 17, 2015
Series A - Apptimize
1$4M Costanoa Ventures
Jan 22, 2014
Seed Round - Apptimize
Sep 4, 2013
Venture Round - Apptimize
Jun 1, 2013
Seed Round - Apptimize


Company Tech Stack by Siftery

Apptimize uses 48 technology products and services including Google AnalyticsWordPress, and Google Tag Manager.

Mobile App Metrics by Apptopia

Downloads Last 30 Days 164
Monthly Download Growth 645.45%
Apptimize has 164 monthly app downloads. The most popular apps downloaded are Apptimize PlatformApptimize Platform, and Merkenregistratie.
App Name  
App Store  
Monthly Downloads  
Apptimize Platform
Google Play 77
Apptimize Platform
Itunes Connect 64
Google Play, Itunes Connect 14
SmallWorld Sounds Lite
Itunes Connect 9
Amsterdam Pride Guide
Itunes Connect
Simple Hourglass
Itunes Connect
Uren Assist
Itunes Connect
NLchamps 2014 - WK app
Itunes Connect
Simple Hourglass Pro
Itunes Connect
KM Assist
Itunes Connect

Website Tech Stack by BuiltWith

Apptimize is actively using 28 technologies for its website. These include Viewport MetaIPhone / Mobile Compatible, and Google Font API.

Web Traffic by SimilarWeb

Apptimize is ranked 1,025,560 among websites globally based on its 23,875 monthly web visitors.

Interest Signals by Bombora

Apptimize employees are showing high interest in Digital MagazinesChoice Architecture, and Workload Management.

Competitors & Revenue by Owler

Apptimize has $4.2M in estimated revenue annually. Apptimize competes with OptimizelySwrve, and Monetate.

Post-Money Valuation Data by PrivCo

Apptimize has a post-money valuation in the range of $50M to $100M as of Aug 2, 2016 according to PrivCo. Sign up for a free trial to view exact valuation and search companies with similar valuations.

Current Team

Number of Current Team Members 4
Apptimize has 4 current team members, including Director of Product Lisa Jakobovits.
Lisa Jakobovits
Director of Product
Jason Chen
Software Engineer
Lynn Wang
Account Executive

Board Members and Advisors

Number of Board Members / Advisors 6
Apptimize has 6 board members and advisors, including Dafina Toncheva.
Dafina Toncheva
Board Member
Roberto Carli
Oct 2015
David Glynn
Board Observer
Stu Schmidt
Nancy Hua
Board Member
Oct 2018


Number of Events 11
Apptimize has participated in 11 events. Recently, they attended Mobile World Congress Barcelona 2019 on Feb 25, 2019.

Recent News & Activity

Number of Articles 47

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