Company Performance Metrics
Ape Born develops and sells consumer fitness technology focused on home electrical muscle stimulation and wellness hardware. The company designs EMS and NMES-based stimulators that deliver controlled muscle contractions for strength training, toning, endurance support, and recovery. Its product range includes targeted devices for the core, thighs,
calves, glutes, arms, and face, as well as full-body EMS suits and accessories such as gel pads and conducting gel. Ape Born also offers red light therapy belts, push-up boards, and digital fitness content to support structured training. Products are intended for people with busy schedules, beginners, athletes, seniors, and users managing low-impact or joint-sensitive exercise needs. Customers purchase through an online direct-to-consumer store, where devices are configured for adjustable intensity and home use.