Company Performance Metrics
Terence Chu: Founder and Managing Director
Leading Experiential Marketing company in Asia Pacific, focusing on interpreting the brand’s DNA, providing innovative solutions, cross boundaries collaborations, integrating the quality global resources, interpreting the brand DNA through diversified brand interaction along with the best execution capability to achieve ultimate brand experience.
Three Divisions:
APAX EVENTS
APAX LIVE
APAX RECREATION
in partnership Axis Mundi and Campaign China.
APAX EVENTS
Provides immersed “Experiential Marketing” service integrating all aspects of resources. We develop and deliver a wide range of services covering fashion, premium events, art exhibitions, retail design, as well as official fashion organization management.
APAX LIVE
Unite multicultural entertainment concepts and experiences. As the exclusive licensee of Fashion Rocks Asia, presents you with Asia's first Fashion Rocks in 2016 in Shanghai, followed by an Asia tour.
SIFS Shanghai International Fashion Showcase. As the strategic partner of Shanghai Fashion Week, we bring the future of fashion to China and provide an ultimate business solution to new world-class designers and luxury/fashion brands into the Chinese market.
APAX RECREATION
The World’s first Discovery Adventures Park officially launched in Moganshan. Discovery Adventures Moganshan Park is a perfect outdoor exploration and extreme sports destination which combines real geographic features, top level outdoor facilities, international safety standard, a complete system of courses & international professional coach team.
Axis Mundi
Two of Asia’s creative innovators, Film Director Wong Kar Wai and APAX Group have come together with their respective expertise in art, culture, entertainment and fashion to transform the idea of luxury events.
Campaign China
Campaign China creates intelligent retail solutions that push the boundaries of the consumer experience and transformative personalized brand spaces that define the retail landscape.
