Overview

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Status
Acquired by on October 15, 2014
Total Equity Funding
$5.55M in 3 Rounds from 2 Investors
Headquarters:
San Diego, CA
Description:
Anametrix offers a real-time, cloud-based solution to present a holistic view of the effectiveness of paid, owned and earned media (POEM).
Founders:
Categories:
Internet, SaaS, Analytics, Big Data
Website:
http://anametrix.com
Social:

Company Details

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The Anametrix marketing analytics platform is the first real-time, cloud-based solution to present a holistic view of the effectiveness of paid, owned and earned media (POEM) to improve campaign results, lower acquisition costs and increase customer lifetime value. The platform enables Global 2000 B2C marketers, publishers and agencies to perform ad hoc analyses of consumer search and engagement patterns, demographics, social graphs and campaign activity, and to correlate consumer response against corporate financial data. In addition to presenting real-time, multichannel analytics dashboards and historical reporting, Anametrix delivers predictive analytics for easy forecasting. Founded in 2010, Anametrix is headquartered in San Diego, CA.

Funding Rounds (3) - $5.55M

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DateAmount / RoundValuationLead InvestorInvestors
Oct, 2012$4.4M / Series A1
Apr, 2011undisclosed amount / Undisclosed1
Sep, 2010$1.15M / Venture0

Investors (2)

Current Team (2)

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Board Members and Advisors (1)

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Offices/Locations (1)

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  • Headquarters

    5414 Oberlin Drive

    Suite 200

    San Diego, CA 92121

    USA

Images (1)

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