Company Performance Metrics
Analytics Portals provides SaaS tools for session-based retail media tracking and marketing analytics focused on consumer packaged goods brands. The platform tracks full-funnel customer journeys on third-party retail and marketplace sites, capturing events such as landing page flows, product views, and cart activity following an ad click. Its core
product, Portal, enables marketers to analyze post-click behavior for campaigns run on channels including search and social. The software also returns live conversion signals to major ad platforms to refine targeting and improve campaign efficiency. It operates without requiring retailer pixels, complex integrations, or direct retailer approvals, supporting cross-retailer performance comparison. Analytics Portals serves brands seeking to connect paid media investments with measurable retail outcomes and to optimize media based on real shopper behavior.
