bridge the gap between sophisticated data science and practical business needs. Tooba's vision is rooted in her deep expertise in artificial intelligence and her passion for making advanced analytics intuitive and accessible for every GTM team, regardless of technical proficiency.

Amoeba's platform combines cutting-edge statistical modeling with conversational AI agents to guide users toward the most impactful insights, eliminating the guesswork often associated with traditional analytics tools. This AI-native approach enables teams to optimize campaigns, improve customer retention, and drive revenue growth.

Headquartered in San Fransisco, Amoeba integrates with existing tech stacks, including Salesforce, HubSpot, Marketo, and Google Ads, ensuring GTM teams can quickly extract value without disrupting their workflows. Designed for mid-sized businesses and startups in the B2B SaaS space, Amoeba empowers organizations to move beyond being "data-driven" to becoming truly insight-led.