Company Performance Metrics
Already Friday is a creative production agency that provides full-service coordination for fashion photography and commercial video projects. The company manages stills and motion productions from initial brief and pre-production planning through shoot execution and final asset delivery. Its services include art buying to source photographers,
directors, directors of photography, and stylists, as well as model casting and talent booking aligned with campaign direction. Already Friday also handles crew sourcing, scheduling, call sheets, transport, travel arrangements, and courier logistics for equipment and wardrobe. The team conducts location research, scouting, and permitting for fashion shoots, editorials, and branded content. In addition, the agency oversees budget planning and tracking, ensuring alignment between creative requirements and production costs. Post-production coordination covers editing, retouching, colour grading, formatting, and invoicing to complete campaign workflows.